We are your

We are your

We are your

lighthouse

lighthouse

lighthouse

Until your business becomes one.

Until your business becomes one.

Until your business becomes one.

NAP is a positioning and differentiation studio for brands looking to turn what makes them different into an advantage.

NAP is a positioning and differentiation studio for brands looking to turn what makes them different into an advantage.

NAP is a positioning and differentiation studio for brands looking to turn what makes them different into an advantage.

AI made building easy. It made standing out hard. We help you show up differently in strategy, design, product, and message, not just one of them.

AI made building easy. It made standing out hard. We help you show up differently in strategy, design, product, and message, not just one of them.

AI made building easy. It made standing out hard. We help you show up differently in strategy, design, product, and message, not just one of them.

Some of our work

Some of our work

Some of our work

FMS

B2B Saas Fintech

B2B Saas Fintech

B2B Saas Fintech

From 0 to 1, we led the research, strategy, and design that helped FMS onboard 60+ institutes and facilitate ₹2.5 Cr in transactions within the first six months.

Anthrobyte

Agentic AI

Agentic AI

Agentic AI

Through strategic repositioning and design realignment, we increased average website engagement from 19 seconds to 2 minutes 3 seconds for Anthrobyte.

Flipkart

B2C SaaS E-commerce

B2C SaaS E-commerce

B2C SaaS E-commerce

By introducing a strategically placed cross-selling experience during the checkout process, we increased average cart order value by 5.7% for Flipkart.

Carelon

Healthcare

Healthcare

Healthcare

Through experience strategy and product redesign, we helped Carelon improve user retention by 34% and reduce employee absenteeism by 47% across a platform serving 1.2 million users.

Bitcoin is the gold standard store of value

Bitcoin holds trillions in value, yet
most of it remains unproductive.
Without a yield-bearing format, BTC
stays outside of real activity in DeFi.

SCROLL

Bitcoin is the gold standard store of value

Bitcoin holds trillions in value, yet
most of it remains unproductive.
Without a yield-bearing format, BTC
stays outside of real activity in DeFi.

SCROLL

We are young, passionate, and a rare combination of business thinking and creative instincts.

We are young, passionate, and a rare combination of business thinking and creative instincts.

We are young, passionate, and a rare combination of business thinking and creative instincts.

Our experience spans across different fields at various organisations.

Our experience spans across different fields at various organisations.

Our experience spans across different fields at various organisations.

Become the lighthouse in your

Become the lighthouse in your

Become the lighthouse in your

category

category

category

We are

© 2026 All rights reserved

We are

© 2026 All rights reserved

We are

© 2026 All rights reserved